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    Marketing Apps

    SAP impressed its VIP customers with a cross media promotional campaign!

    Falk Dörner - 05.12.2013 08:03:48

    Event Invitation

    Event Invitation

    Mapro was engaged by a Swiss subsidiary of the global Software Company SAP to deliver a Cross Media promotional campaign in order to attract customers to a VIP-event.

    The campaign comprised a personalized mailer, personalized landing pages that include registration options, different information, and videos on it and also personalized confirmation e-mails.

    The personalization of the printed mailing and creation of the websites and e-mails were made within DirectSmile.

    Event Invitation

    The campaign was a success with 6 % of recipients visiting their personalized website and attending the event. The campaign delivered a good level of interest, and the event proved to be so successful that the client has since repeated the initiative and is now working with Mapro to plan a third campaign.

    Customer Name: SAP
    Print Provider:  Mapro
    Application Type:  Cross Media Campaign

    SAPEvent.png

    Event Invitation

     

     

     

     

     

    SAP impressed its VIP customers with a cross media promotional campaign!

    Falk Dörner - 05.12.2013 08:03:48

    Event Invitation

    Mapro was engaged by a Swiss subsidiary of the global Software Company SAP to deliver a Cross Media promotional campaign in order to attract customers to a VIP-event.

    The campaign comprised a personalized mailer, personalized landing pages that include registration options, different information, and videos on it and also personalized confirmation e-mails.

    The personalization of the printed mailing and creation of the websites and e-mails were made within DirectSmile.

    Event Invitation

    The campaign was a success with 6 % of recipients visiting their personalized website and attending the event. The campaign delivered a good level of interest, and the event proved to be so successful that the client has since repeated the initiative and is now working with Mapro to plan a third campaign.

    Customer Name: SAP
    Print Provider:  Mapro
    Application Type:  Cross Media Campaign

    SAPEvent.png

    Event Invitation